Re: Alternative and Country
Posted by Jeremy Andrews on March 2, 2019, 8:54 pm, in reply to "Re: Alternative and Country"
Couple other things I might as well ramble on about. Please read this very carefully so what I am saying does not get misunderstood. I tend to type a lot. |
Like I said, 106.7 flips all the time. More often than not. Maybe not every year.
They also still have competition. CIDR which is a Modern AC-AAA hybrid and CIMX which is now basically Active Rock. Both are Windsor stations (Right across the river) and have perfect coverage in most of the Detroit metro. Until about 2 years ago, both actually targeted Detroit. Had a Detroit sales office. Acted as Detroit stations much of the time.
Their owner, the iHeartMedia of Canada (Bell Media) made some major cuts and closed the American office. So both of those stations now run on a bare bones staff from the Windsor studio. They can only do so much being a cross border station, so most promotions, events and contests are for Windsor only. Not long after, CIDR tweaked from it's longtime Alternative format to Active Rock, leaving a hole for that format.
This is where Alt 106.7 came in. To fill that hole. The problem is, there is not much of an audience for that format in Detroit anymore, and they have two other stations to choose from with similar formats (CIDR and CIMX), whether they target Detroit, show up in the ratings or not, they're still there. People listen to them. So Alt 106.7 was stuck with a 1.5. It launched in December of 2017. Was obviously not given much time.
As for the original question, it's beyond me how 95.5 continues with Country with low ratings. That's for whoever makes the decisions to answer, not me. There's many things that could be keeping 95.5 Country. Milwaukee has 6 Sports stations, all of them have a 1.1 or below in the ratings. Something is keeping them Sports. I'm guessing that is Billing. They make money without the ratings. If not, there must be some good convincing.