I see the question asked often, “Why turn in the license, why not try to sell it? That was a valuable allocation wasn’t it?”

My first assumption is that there are just no buyers, but then I see a station like daytimer 1110 WXES (f.k.a. WMBI) get bought and it makes me realize…

Big media owners like iHeart and Audacy ultimately want to exit terrestrial radio, and end localized content. Terrestrial radio will become their competition. They need to eliminate as many reasons as possible for listeners to remain there, and one way is to obliterate allocated stations. I predict we’ll start seeing them do it with FM’s like they are already doing with AM’s at an increased pace. Soon.