They used to specifically avoid putting K-LOVE on the air in a market that had a Non Commercial station that played Contemporary Christian full time. If they ended up buying a station in one of those markets, they would put Air1 on them because it targets a younger audience. For years there was no K-LOVE on the air in Houston for example. There's a popular local CCM station there (KSBJ) They had an Air1 station there. Now they have both.

Goal I think is a full signal for K-LOVE in all of the PPM markets at least. St. Louis is one market they have not been able to find a station in. They had translators there in the past with Air1, but they never had anything there because they of the old way of not competing with the local CCM station, in St. Louis that is KLJY.