It's 100% decided on cost savings - end of story.

Exactly, like I posted a bit before you did. You hit it on the head like I posted. The days of Eddie & Jobo, Energy 927&5, Brandmeir, Dahl, Hard Rock & AOR in Market #3, Les, overnight full service radio, the AM band, are gone, forever.

Nothing against ABRRockNJock, they love sports and I am impressed with their passion and knowledge in it. ABRRockNJock has awesome writing skills too, always look forward to their posts even if I am not a super fan of sports.

But, while you and I are approaching it from a business standpoint, ABRRockNJock and others are passionate about it and approach it from a listener standpoint. It is what it is. I don't take it personal. All I can hope is people that are here, take the time and are open to learn about the industry and how it operates. The industry is not there for them.

Z