Z, I remember seeing pictures of it, when they bought it, to what the site has devolved into. To me, it's just sad.
You only have one chance. Why not try and try hard?
I don't know. maybe there are obstacles too, the I've never dreamed of.
My biggest guess anywhere in radio, is sales.
I've looked at pics of Mid-West Family in Madison or Woodward in Appleton where they have huge sales forces, and all have goals......