I honestly would think B96 should be higher in the 25-54 demographic since the music they are playing is 25-54 friendly.


A few months ago, 100.3 was Top 5 25-54. And they had higher 6+. Not sure what happened there.

I think Q101 was #3 among 25-54 back when Cumulus was still subscribing.

If they are still using 100.3 to flank B96 for WTMX, then it's doing it's job.