Audacy is big on their FM Sports. Just a thing they have been doing lately.

Generally it is pretty successful. We will find out in Chicago.

In a market like Chicago, the product itself is what is successful, not what frequency it's on. The Score has decades of history. It's an established station. I figure most people within 104.3's coverage area will follow them over to FM. They probably already did. Most younger people are streaming and podcasting, which they do a good job at. They have live streams, live streams you can replay, podcasts and video/ I feel most new listeners will be those in the demo that either doesn't listen to AM, or their car radio can't get a clear signal from it anymore.

The ratings on 104.3 will likely grow even farther once the signal is downgraded when they diplex at the 1160 site eventually.

Right now it's still a wait and see