
Link: Share of Ear® - Edison Research
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on April 11, 2026, 8:36 am, in reply to "Re: Podcasts Lead AM/FM in Spoken-Word Listening, Marking a First - Edison Research"
Does Share of Ear offer data on listener demographics?
Yes, listener age, gender, income, employment status, and presence of children are measured.
Hence, we will not see these goodies unless we pay for it. 💲💲💲 🤷🏻♂️ The most important point is, that is targeted, granular data, that terrestrial radio can never produce for advertisers.
Z
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