I've talked to the local PDs many times when I was producing mixshows through my company. The big markets followed the majors in saying MIXSHOWS don't work. I would concur and say, sure, if you're playing garbage and not the hits.

School's still out, as to what B96 is doing, but I will say, with the print in the New York times about a resurgence and dominance in dance music recently, it's here to stay.

Sure, you can listen to it on Spotify all day long, but it takes a true talent to really curate it correctly for the masses. This is why it HASN'T worked in terms of mass appeal. It's can't be 140 bpm all day with just EDM artists. You have to sprinkle in crossover CHR/DANCE.

Females 25-54 will and shall eat it up!