https://members.boardhost.com/chicagomediachat/msg/1768414565.html

What I said above was they will adapt some of the music. I do not believe they will take on many of the other elements. If they did B96 would be gone and JAMS would have survived on.

Part of Jams lack appeal was it has been watered down massively past some years. Also the novelty of the Classic Hip Hop faded away. B96 is much more broad in its musical appeal which has a lot of classic hip-hop titles.

If they inject some music on B96 that Jams plays, keep going forward as is, you will see their 18-34 and 18-49 double within 3 months. They will give KISS, The MIX and WLS-FM a run for their money. Enough to shave off some numbers and lower them. If they make this "The new B96 and We are now how JAMS was", they will be in the toilet. If JAMS was this important they would be a threat to KISS< The MIX and WLS-Fm, they are not. The only threat they are is to its sister, B96.

Z