Craig Karmazin believes digital is more the future for Sports radio, not as much AM and FM. That is one of the reasons they do not subscribe to Nielsen. They see digital traffic as more of a way for ad dollars.

This is understandable. Younger men, particularly Gen-Z are more into Youtube and live streaming of Podcasts and other ways to watch their Sports content. The main radio listening part of the Sports demo either already has or will be aging out of the 25-54 demographic.

For now, it's profitable in many cases typically as long as the station has an association with a team.

Even that was not enough for the Packers flagship however....