Sports radio is the highest billing format in the US. Americans, hands down, live and die for sports and to discuss it.

87.7 The Game, the #1 issue was they were paying rent to the owners of the station so there was little room to profit. #2 The signal did not help. #3 It is not cheap to run sports radio even if it bills. You have to carry some teams and promote the crap out of them. The Game, as I recall, did not have that and relied on just "sports talk".

Z