Chicago and Houston are the only 2 n the Top30 that do not have Sports on FM. With the Bears current streak, no better time to promote and do it.

Classic Hip Hop has run its course in Chicago and the US overall. It is also eating majorly into B96 numbers. They will keep B96 as it is heritage and bills more. Musically they can port over some of the JAMS titles not on B96 and hopefully people will migrate over. They really need to shore up B96. A 44 year old heritage brand where it is at, is shameful.

Assuming they end up on 104.3, WSCR-FM is on deck and WBMX will be parked somewhere else. 96.3 WBMX - highly unlikely.

The bigger question is will they need AM 780 if they have WSCR AM & FM where they can broadcast 2 different sporting events at once instead of spilling the sport event over on one of the Newsradio signals? The way they keep modifying and moving 780AM all the time, it will be gone, most likely sold, or clear national programming.

Z