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on January 4, 2026, 9:15 am, in reply to "Re: Chicago December 2025 Radio Ratings - some demo rankings - WLS-FM demos are UP WDRV is down. "
Even @ 87.75FM, MeTV would be Top 3 and slamming demos if they had an air staff and were not a jukebox. There is no reason to listen to them if you can listen to something w/ no jocks & commercial free elsewhere (YouTube, Spotify, your MP3's on random rotate). The only reason to listen is for the older demos which are not internet savvy, do not care to use it, are in the habit to listen to FM radio due to convenience, or can't afford it. All 3 of these are shrinking day by day and will be so negligible at some point it will not be a reason to run that outfit the way it is.
Nothing will happen to WLS-AM. It is run on the cheap, mostly network programming, they are getting national clearance for these shows. It has been close to a 1 share in the past. They are not looking at ratings. Cumulus Conservative talkers in the US are run the same way and do not garner large numbers. Talk about a legendary station that just exists today, minus all of its teeth.
WCHI goes up and down. Rock music has changed. Classic rock is aging and that demo is now 90s Alternative. Over the years the ethnic makeup of Chicago has shifted and the younger demos that are into rock music, whatever it is identified as today, has also shifted. WCHI is straddling that line of paying classic rock tracks, being harder than anything on the dial and still garnering enough female listeners, because that is where the marketing dollars are at.
Z
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