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on January 3, 2026, 11:17 am
WLS-FM is #2 in 18-34. Digest that for a bit. A Classic Hits station dominating a demo that should be dominated by Urban, CHR, other younger contemporary formats. It just shows how sick terrestrial radio is, not functioning correctly. They are also outstripping themselves in the demo than 25-54, which they should be doing better in. Totally sad when WLS-FM is beating B96 #7 in the same demo & KISS #3. Kudos to Todd Cavanah. Credit is due when it is warranted. They wanted to be the 2nd spot to WDRV, looks like it has now been realized and it has reversed. This month was on fire, not the pretty 6+ but actual salable demos, especially a Christmas month. It is possible people ended up on WLS-FM avoiding the all Christmas format of WLIT. But it also shows how much lower the bar has sunk compared to the past.
Z
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