Few other things I should stick in here.

WCHI tried to get the Bears broadcasts. WMVP ended up getting them. Again, Rock format.

Not sure how long the contracts go for, but WRNW got them in October of 2022. I wonder if they are up for renewal and iHeart doesn't want to renew them.

Their longtime Madison market president Jeff Tyler retired earlier this year. He hired the PD who was just let go back in the 90s. Jeff was the one behind the Sports formats. He made sure they had pretty much everything they needed. He was regional president for awhile covering Milwaukee, Madison and Minneapolis.

The Milwaukee market manager Colleen Valkoun (Who was hired there years ago SVP Sales was promoted to that position about a decade ago. She always supposedly had great relationships with advertisers and I remember reading on one of the news sites that it was her that pretty much convinced the Packers to leave WTMJ after 90 years for WRNW. They however wanted a radio station that would be Packers-friendly. Built for it. Thus the CHR format went Sports. It was pretty much all about getting the Packers. That began 2017 and the format flipped in 2018

They got the Packers contract in October 2022 and Colleen was let go not long after.

She quickly surfaced as the GM of the soon to be defunct Milwaukee Radio Alliance.

iHeart just hired her back as SVP Sales (Her original job there) The SVP Sales who replaced her was promoted to market manager when Jeff left earlier this year.

A lot of these people call shots on formats from what I can tell. I know they need corporate approval but if they want to do something, they often get it.

I don't think they will go to a music format during the Packers season however.