Seems like yesterday everyone in Milwaukee was flipping to "Sports".

97.3 will most likely take up the slack for the exiting 102/1. Some type of Alternative based station positioning themselves between WKLH and The Hog.

Speaking to a friend in the industry, seems they are going after (in these initial rounds), people working for iHeart 10 - 15 years. SMH. Who needs talent and experience to be successful?

Z