B96 is basically a Rhythmic leaning Hot AC station that focuses on it's golds. In Milwaukee, WMYX changed to "The 90s, 2000s & Now" They both have the same PD.

They play a lot of what B96 does. Nelly. Eminem. Backstreet Boys. Britney Spears. 50 Cent. Destiny's Child. Lot of current pop hits in there. Only difference is WMYX will play some Rock hits from Hoobastank, Fall Out Boy, etc that B96 does not play. As far as 90s, it's almost all late 90s. Target demo would put it around 40 years old if it was my guess.

Most of their Hot AC stations have a similar format to WMYX. B96 leans Rhythmic because they are trying to focus on what the station was in most of the late 90s and 2000s.

104.3 is strictly Hip-Hop and R&B from the 90s and 2000s. It is WAY more Urban than B96. Roddy Rich, Junior Mafia, Groove Theory, DJ Khaled, etc. No Taylor Swift or Britney