Hello Hunter,

Well thought out post. Thank you for the kind words. Some stray thoughts.

Businesses do not want to pay for radio to be piped in. (SXM has a commercial offering that is separate from their consumer feeds). But it is bad business to pipe in music when a competitors advertisement comes on. There are certain businesses especially considering size and types that just can't rebroadcast FM transmissions to their customers.

Jeremy knows better than me about this, I believe WLS-HD1 also covers the FM (being assumed). In the past, your call sign on the license was to be announced. No exceptions. To the FCC, if your license says WXXX-FM My City, announcing WXXX My City is a violation. It has been relaxed currently as most stations are lax on legal ID's.

Advertisers have no clue about the spots. It is accepted it might be 10 minutes long and buried toward the end or before/after a Legal ID. That is a whole crap show in itself.

Sometimes, a CD or get this; a cassette is inserted, and their music is heard in that fashion.

That tells me they are not tech savvy, don't like it, are older or just like old school. Those numbers are dwindling.

I read research once (sorry I don't recall the site/link) where the current P1 (target) listeners of radio are bringing in a lot less than they did in value from the past. Add in that the average age of a CHR listeners is 50+ female (wonder why all those golds are on CHR's and less more current titles and songs lasting a lot longer in rotation?) Writing is on the wall kids.

DJ's used to be the driving force of radio stations. Now they are to put in their 10 seconds, read liners and are backseat to the music. Stupid as they are the most valuable asset of terrestrial radio.

Literally no one calls radio stations anymore. When you hear phoners on air, they are usually old recorded ones or are produced in house. Social media and text are the way, if they communicate at all. The remote station events have also dried up pretty much, which was lucrative bonus money for jocks in the past.

Boards for the most part have been replaced with computer automation. Commercials, if done in house, are someone's duties along with up to 5 or more other tasks to consolidate. Cluster stations might have someone working a position or 2 over all their stations, sharing resources.

AI will be the final death knell in terrestrial radio's coffin.

All this happy news! How da hack are all of you doing?

Z