Specialty shows are a distant memory.

WLS-FM could capitalize on the Classic Hits 80s and 90 Dance hot mix shows. Or the Alternative music scene. Or the AOR/Rock history of Chicago. There are Fri, Sat, Sun nights to accommodate all of those.

The mixes on B96 are a joke these days, castrated to nothing. Used to drive the ratings through the roof in the late 80s and through most of the 90s. Same for the original WBMX and WGCI.

New Age/Jazz?

Hair Band show?

Beatles hour? Elvis hour? Beach Boys hour? Legends of the "Rock Era" show?

The specialty shows to solidify your audience are done. There are limited resources available to do these. The research might say it is not smart to do them. Bottom line, terrestrial radio is not giving people a reason to listen thought 13 minute commercial stopsets and hemorrhaging away to other offerings.

Z