The Score launch and success is a Chicago legend. Overall the whole Sports radio creation was awesome.

AM 820 when it was WPNT, actually had a directional, limited pattern night time signal. They went dark and when they returned under new ownership as WSCR-AM, the night pattern was gone.

Anyone can listen to this station on the app.

That is not true. You have to assume:

a) People have high speed access to stream audio (not everyone does)

b) People can afford a cell phone and monthly service. (Not everyone can. But it has become more easier w/ Government programs and now that ATT is shutting down POTS Copper phone land lines)

c) People are technically capable of using a device (due to age, disabilities, education level, among other things. But the age factor is fading off as older generations pass away).

d) Many companies limit or block apps or certain data, or data totally so employees can't utilize it.

We are just not there yet. But the barriers are falling every year.

These points are from experience in my field. It is really easy to believe, everyone has high speed, or a cell phone. The US has the WORST stats on it compared to the developed world. (You can blame abused capitalism for this). We have some of the slowest speeds and highest prices for mobile service. Also for fixed broadband.

Hunter, the way to meter online listening needs to be improved as it is not accurate. But people are still heavily consuming using traditional radios. This will change as people age out and more technological advances are made. When the tipping point occurs that people are consuming data more than terrestrial radio, I can assure you the companies will be petitioning to turn off their transmitters, dismantle the antennas and sell the land or cease renting space. That is their ultimate goal.

Z