I'd wait another 3 weeks...Or when it snows outside 93.9 Lite FM's downtown studios before they flip the switch to holiday music.
I remember one year that's how WLIT started its annual holiday music format. I was reading one of the executives saw a little snow falling outside the window of the station's 2 Prudential Plaza studios.
I understand the appeal, but it's too soon to start 24/7 holiday music. I'd wait until Thanksgiving weekend before making the switch.
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