on September 25, 2024, 6:27 pm
As the quality of radio declines, there are benefits such as:
1. Radio is free. We tolerate 8-minute-long advertising blocks for that freedom.
2. Radio, as in any station in any city, is portable.
3. In a perfect world, severe weather reports, traffic gridlocks, accidents and more would be reported in a timely manner. Yes, we can get all of this on our smartphones. In this sense, radio can be a life-saving instrument. A power failure often has no effect on radio due to backup generators at the station or transmitter site.
4. A good station can be quite entertaining. People have to remember; stations target specific demographics. As an example, if a 65-year-old is listening to CHR-formatted WKSC-FM/103.5, it's simply a bonus for the station. However, don't complain about the music, the DJs, the comedy bits and so on. They aren't programming to YOU. It's that simple.
Podcasts seem to have taken on a life of their own. Many in broadcasting are doing podcasts. In addition, nearly anyone can do one. It's sort of like YouTube. Choose something you really like and start a channel. Let me stray for a minute here. I wear a high-end G-Shock watch. I paid a lot of money for it six years ago and it was shipped directly from Japan. Do you know I have watched no fewer than ten YouTube videos which have reviewed my specific G-Shock? Some are superior to others. I gave up after ten. Now we have videos which compare my G-Shock to other watches. In six years, I've never had to set the time or date. These G-Shocks are nearly bullet-proof. But I digress.
With tons of podcasts being recorded daily, who has the time to listen to even a fraction of them?
Radio is another set it and forget it convenience.
If it's a music station, you can look up what songs were played.
Finally, as podcasts grow in popularity, will they seriously encroach upon radio? If a station were starved for cash, would they actually play someone's podcast? I'm thinking news/talk stations on the weekends' where brokered programming is heard.
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