I highly, almost certainly doubt 87.7 got anything from 100.3. They didn't change format. They rebranded. It's the same exact thing that's been on there for two years except with cleaner branding.

What might have happened with 87.7 is 93.9. Lately they started playing more Hot AC stuff, not current but Alanis Morrissette, Bon Jovi, etc. People who tuned into 93.9 for the softer music might have tuned back to 87.7 because of these. I noticed 93.9 seemingly upped the older Soft AC again just a tad.


Ratings don't matter for Alpha. They're more worried about digital numbers. Either way, this book doesn't include any of the changes.