Not directly related to this, but I saw something...
"The last people to care about radio is the Boomers, and Gen X. Younger than that, they don't know of radio."

So.... radio had AM drop, all music went to FM, and AM held on with talk, sports, then FM, once king, now is being squeezed by streaming. There's a LOT of choices out there!

Is it who is the best fit or who works the cheapest?

Too. Was the decision made in Chicago or corporate?