Maybe there are still some exceptions… Every morning, people call into Mike Tomano’s and Rob West’s show on 92.7 The Valley (Kankakee) to “vote” for today’s Battle Royale (favorite of 2 bands), and for contests to guess the name of a song from a tiny audio clip… Winners get a meal from a local Subway. We’re talking prizes worth ten(s) of dollars. Some of the callers are actually under 50, too!

What a crazy idea… If you give people a creative radio program they truly enjoy, they’ll listen regularly and even participate.