1. This station does not rock as much as it used to before Todd arrived.
2. There's plenty of pop music and it includes music by Cher. An artist rarely if ever heard on WLS-FM in the past.
3. A number of songs recently played include:
Let it Be--The Beatles (1970)
If I Could Turn Back Time--Cher (1989)
Believe--Cher (1998)
Iris--Goo Goo Dolls (1998)
Unwell--Matchbox Twenty (2003)
Torn--Natalie Imbruglia (1997)
Brown Eyed Girl--Van Morrison (1967)
All of these songs must test well, and this is why they are played.
Once cannot argue with success. In the last four Nielsen PPM ratings surveys, WLS-FM has climbed.
3.0 to 3.3 to 3.5 to 4.0.
Say what you will, the musical adjustments seem to be working. It's not my cup of tea. The real test is the billing. How much does WLS-FM bill?
Regarding the music, it appears both ends of the demographic have attempted to be served.
The Beatles and Van Morrison all the way up to Cher and Matchbox Twenty.
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