WCHI has changed their playlist. It is much more palatable and solid. The jocks are as good as you will get in PPM land. Where I disagree with you, a good station with good jocks, can make the difference not wanting to program your own station. Commercial radio overall is not taking advantage of this and just voice tracking, multiple market VT, national radio, jockless, etc.... The listener you are seeking can most likely create their own jocks less station, or go to YT, Spotify, Social Media etc to hear new music. Why the heck will they want to listen to yours with up to 25 minutes of stopsets per hour?????? Mindless mentality.
WSHE is a train wreck. Their numbers show it. I guess as long as it is flanking WTMX and fending off other competition, all good? As far as the dealership, isn't it illegal for commercial entities to play commercial radio stations like that, hence having music piped in? Let along having a competitions commercial come on. LOL!
Theaters used to get paid to "play" a certain station. Many times it was commercial less and produced just for the movie patrons to promote the station to a target demo sitting in those seats. Also, the grand days of movies, where the movie soundtrack would be all over radio especially CHR, followed by AOR, Urban, Country etc, are a distant memory. Those days are gone where most movies have 0 music or even a relatable opening song played anymore. Theaters are a luxury now. Pepsi 5 dollars. Popcorn 10. Candy 10. x 2 people. Add in admission. Most people can't afford that anymore.
Good post Hunter.
Z
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