Why on earth would Audacy move Newsradio from 105.9 to 96.3? That would make zero sense other than to people who nerd out about radio station call signs and radio history.
It's much easier to move the calls around than risk losing listeners if they have to change their presets. At this point, anything that might shrink your station's audience is a total non-starter.
I still think WSCR is going to end up on 96.3. It's just a matter of time. Sounds like B96 still bills relatively well despite the poor ratings, but with enough books like this, you have to think eventually the billing will catch up with the ratings.
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