Q101 did not always have an active lean. When it did, it was one of its worst performing years. Q101s heyday was New Wave/ALT/CHR, then it caught traction when it was head on ALT. Chicago's demos have changed and rock is no longer overall viable. Radio no longer wants to invest in big talent for their rock outlets which propelled ratings in the 80s and 90s. A 10 year focus on the "Alternative" CHR years is safe until they can figure out the next best flash in the pan!
Z 🦃
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