Hunter, 5, 10, 15+ years ago, stations had pride. You were underperforming, you skewed the format (ie: CHR or Urban), you upped the game (promotion, new talent, music research) or you flipped. Period. Today? Mediocre is ok, especially since you have people working 5 duties in an underpaid salary.

SHE is a train wreck. What the heck is that music mix? Is that YouTube's or Pandora's curation AI drunk or after smoking a J?

B is a joke and a shadow of its past glory. The worst part right now? Not the music. Their jocks are PAINFULLY voice tracked. Badly too. It is an attempt to nationalize and go for the "lifestyle" aspect of CHR, which iHeart has it locked up online.

WCHI. Trying to be the "best of both worlds" Hard rock + Alt gold. In a market where the White demos and music tastes have been shifting for years, rock is not what it used to be.

WLS-AM is in a Liberal market. They are more concerned to run the Right leaning political national programming to get national clearance than invest in local live voices that can resonate with local Right leaning listeners discussing Chicago topics. The listeners that listen to Right leaning radio tend to be really older and non ethnic. Again, tough in a large city like Chicago. I am surprised they are doing as well as they are.

Terrestrial radio has ZERO clue. They have missed every opportunity. They need to stop this stupid crap they conducting. When someone has cancer they do not keep smoking thinking they will prolong life unless they want to exit faster. TR needs to focus on who their P1 is. Right now it is 25 - 54. People that will deal with or be forced to listen to 20+ minutes of commercials an hour. Hit on the mass appeal Adult formats. Not an issue doing younger formats, but your younger audience is GONE! (How many years did radio execs say Active/Hard rock listeners were drunk and unemployed while Dance radio listeners were only Trans and Drag queens listening? That is Ok whoever listened to those are now gone to online sources). Also, screw what research says. You can have something online does not have. Called LIVE jocks and a local audience. Put some money in it, you will reap it back. Otherwise, people will check out. I have pretty much. When I scan the dial, it can be 30 days later and it is the exact same nonsense. Why bother?

Z