Z. I think I'm a realist. To me, and I'm old, AM died with the death of KHJ or WABC. Most of my listening is FM. Yet, Am, for me, is nice for Baseball.

I wonder how companies like Good Karma or Civic Media (both, based in Wisconsin) feel about this. Most of their stations are AM. I know there are many others.
https://civicmedia.us/stations/
https://goodkarmabrands.com/