on March 9, 2023, 11:54 pm, in reply to "Re: Domain Insight 3/9: Alpha Prepping Brand Consolidation In Chicago Suburbs?"
My bet is that WXLC is going to see the most change, considering the amount of recent staff eliminations.
I'm thinking they'll change WXLC to the "Star" branding and simulcast with WZSR (and WSSR if they really want to be cheap). There is a good amount of signal overlap with 105.5 and 102.3, but together, it would bring solid coverage of one brand to Lake and McHenry counties.
Or maybe bring the "River" branding/format to 102.3. Or "WIIL-Rock" branding to 100.7 (hey-remember WLLI?)
Just wild guesses I'm pulling out of my posterior. We'll see what happens soon - stay tuned!
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