The jocks that actually still air phoners collect them to spread them out, even from previous stations/markets. Others "produce" phoners using friends, colleagues, etc.... For younger formats, the younger generation doesn't call in. They text or communicate non verbal. This is trending in Ham radio too, where majority of younger Hams send messages digitally have 0 incentive to talk. Part of it is generational part of it is the overall lack of foresight the industry failed to act on to save their medium and actually have it grow.
FEW/ZERO commercials
That is grim reaper for commercial radio! Have to make money somehow.
Personally, terrestrial radio left me, I didn't leave it. There are no 60s stations. The 70s were ignored, the same 100 80s songs were pummeled to death (the corporate rule is, never play more than 3 or 4 songs from the same artist - great!) The 90s only thinks Hip Hop and Alternate existed. Your Classic Hits station sounds like there was no Urban music through the 80s or 90s.
When DX rolls and you hear the same feed on multiple stations or some station is jockless (most of them) or the wether break doesn't give time or current temperature, what is so special about it to endure commercials and heavy load of them? Roll across the AM dial, when you hear several signals carry the SAME national feed, what is so special? At that point, want music? SXM commercial free. Pandora which will AI you to death but know before you do in your mind, what song to hear next. YouTube music is just as AI savvy to predict. With YouTube music you can hear what YOU want just by calling it up, especially if you have hands free in your vehicle.
Again John, I commend you that you find creativity in radio today, I don't, whether it is small or large markets. I have hundreds of air checks remembering when it really was creative! =)
Z
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