For nearly 30 years, Chicago radio listeners knew WKQX 101.1-FM by its familiar branding as Q101. Now the Cumulus Media alternative rock station is about to call itself that again.

WHAT I find interesting is the following:

Marv Nyren said it took four years to reach a deal with Matt Dubiel, the suburban radio entrepreneur who bought the rights to the Q101 brand from previous owner Merlin Media in 2011 and launched an alternative website at q101.com.

FOUR years??? That Dubiel must really be a peach.