I appreciate the conversation! I never realized the KC ethnic breakdown and having a successful Christian CHR and even a second one that rates.
The whole Cumulus thing here is weird. They only have 3 signals, if they had 5 they could compete easier among the others. Their AM literally needs to be shut off at this point. 101.1 is floundering. WLS-FM is successful pretending to be The Drive #2. With 95.5 iHeart is the outsider. You can't sell it (advertisement) with KISS, V103 or WGCI which is in the toilet itself. I have seen they are packaging it with WLIT, which explains why WCHI is not really that hard and plays a lot of female friendly songs.
Z
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