What I can't understand is, if you bathe daily, do the dishes, vacuum, wash the car, mow the lawn, etc., why wouldn't you take care of your radio station in the same manner?
When did mediocrity become the norm? In my own case, I've heard such sloppiness, wandering, boredom, etc. It's like everything is on auto-pilot.
When a host talks more of their "Facebook fight" and never mentions the call letters, or I hear a station using a slogan, dial position or call letters in different breaks (lacking good branding) ... a morning drive show "extended" for 2 hours.... it's lackluster at best.
Too, I have heard the 15 and 13 minute stop-sets!
Hearing one ad 4 times in a cluster.....
At my "old & decrepit" age, I still know things that work, formulas, passion, to do, don't do...
Maybe it was summed up years ago. Just doesn't pay well anymore. Ya gotta eat!
Thank you. Always enjoy the discourse and things I've learned here.
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