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Re: Radio Formats
Posted by Jeremy Andrews
on October 21, 2021, 7:04 pm, in reply to "Re: Radio Formats
95.5 tweaked the music recently. It’s now mostly 90s and 2000s Alternative. The 80s is being (mostly) phased out. Not completely. But they’re playing more 90s and 2000s in a row now. This leads me to believe they have decided to go after WKQX’s Male audience who might not like the currents. It’s not very massive, but it’s enough for someone like me to notice. They’ve also been sneaking in Tears For Fears and Simple Minds.
WKQX was (at times) pulling in 3.0s prior to 95.5. They still do well at times in 18-34. Usually Top-5, sometimes even beating the CHRs in that demo in some books.
95.5 obviously gave up trying to go directly after The Drive.