I donít believe 6+ numbers influence TOO much. Theyíre fun to look at. The specific demos are really what radio stations always went for. Those are the numbers they use to sell ads with.
B96 is #3 18-34 for example. Thatís Persons 18-34 I believe. Thereís Females 18-34 (The target) and Males 18-34 and other breakdowns. None of those ratings or even ranks are available outside of subscribers.
In radio, youíre doing good with Women 25-54, youíre successful. Thatís the prime demo for radio.
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