I don’t believe 6+ numbers influence TOO much. They’re fun to look at. The specific demos are really what radio stations always went for. Those are the numbers they use to sell ads with.
B96 is #3 18-34 for example. That’s Persons 18-34 I believe. There’s Females 18-34 (The target) and Males 18-34 and other breakdowns. None of those ratings or even ranks are available outside of subscribers.
In radio, you’re doing good with Women 25-54, you’re successful. That’s the prime demo for radio.
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