You mean nationwide launch? I didn't say that. Not sure who else did. But, the older demo formats are the only game in the industry right now and Classic Hits is one of the most flipped to formats. Let me refresh you with a quote from my original post and question as iHeart is on format flip rip.
Here is the big Chicago question. Are any of the iHeart radio outlets in danger here? It is rumored that Atlanta and Denver are next to flip.
What you posted about Don Parker (truly his innovative years are behind him and like everyone else in the industry is a "Yes sir" loyalist to keep his job. I can't blame him) and the rest is pretty much spot on. But where you are incorrect is while KOSF was/is a flanker, the 80s format was positioned as "iHeart80s" to attract people nationwide to tune in and to get them to sample the iHeart app itself. The 80s stream was their #1 listened to stream at the time, by far. It has worked and iHeart is now proceeding to add commercials to most of the popular streams. The ultimate goal for broadcasters is to shut off the expensive transmitters and even more expensive land maintenance, become netcasters via IP.
The platform has changed. Launching a niche format like 70s, 80s, 90s etc nationwide is not feasible. You generic position it as they did KOSF and let the whole nation listen on the stream. They are right for for tweaking it. But at some point you have to be flanker + 1 on your ROI. Otherwise you are squandering one outlet in the market losing more than the one you are trying to protect.
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