To sum it up, is Madison Ave and its major advertising agencies airing commercials for new cars, new iPhones, and other big ticket items on Me-TV?
The average age for the three big network news broadcasts is roughly over 60 years old and ads such as stool softener, adult diapers, prescription drugs, dentures, etc, are routinely seen.
The issue is older folks, in fact, do have disposable income. In most cases, the kids have moved out, retirement is on the radar and some even downsize.
The obsession with age is clouding the thinking of advertising agencies.
A related report is the fact TV is saturated with these "oldies" channels. There is only so much quality shows to go around. Throw in syndicated programs seen five or six nights a week, and it's a lot of competition.
Editing to make room for more commercials and long commercial loads may drive viewers away. There is intense competition with streaming apps as well. Commercial-free content and the invitation of binge watching.
After all is said and done, this is comfort TV viewing.
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