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Posted by Jake on March 12, 2021, 2:20 pm, in reply to "Re: Stunting: W248BB-FM 97.5 MHz Chicago - Identifying as WCKL HD3 Chicago "
Agreed. I will say that from what I have heard from research, Air1 is still targeting a younger demo (25-34 women, same as before the format switch.) From what I understand, contemporary worship has become the preferred format for younger Church-going Christians.
On the other hand, no chance that many young non-Christians are listening to the new Air1. The BOOST format would be much more effective in reaching them. Exciting to see this happen!
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