B96 and US99 need a morning show. In their glory days both stations were anchored by huge morning shows. It easy to do without AM Drive these days because no one is driving to work but eventually work/school patterns will return to normal and music radio listening along with it.

Radio’s selling point in the world of streaming options is that it’s easy to use and does all the work for you. They do the playlist curation. Presentation across the industry is still stuck in the Scott Shannon early 80s with the wacky morning show/commercial free hours/impossible question/check out the Showbiz gossip on the Facebook page. It’s not unique and the audience knows it.

There’s no way WBBM goes AM only with WBEZ breathing down their neck.