It's similar, but slightly more broad. More 80s for example. More R&B Friendly.
As far as B96 goes, they're basically Mainstream CHR. Their cume is quite good. They're actually #6 this past book in cume. Not sure if they can sell on cume, but they do have good cume. If they can figure out a way to expand on that. A lot of the stations with the low ratings this past book have OK cume. Cume really took quite the hit this past year as I mentioned in an earlier post.
They tried Rhythmic AC in Atlanta with Star 94. 100.3 here has been trying to copy what they are doing at times. WSHE's PD is a fan. However it is not working that well. Rhythmic AC doesn't have a big track record. If they wanted to take that direction with 104.3, I don't see it lasting. You can get an idea of what they are doing in Atlanta here:
Is there a void for an Adult Hits format (Like Jack FM, but different) here? They do Adult Hits in multiple markets. If they wanted to go that direction with 104.3, they could.
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