iHeart KOSF In San Fransisco is all 80s. You would think, the 1980s. Great decade for AOR, Hair bands, Urban, Pop, Country, Dance, Freestyle, House, New Wave etc... they play the old worn out mainstays. Fleetwood Mac. Talking Heads. Prince (not even a lot of his titles). MJ (again a limited set). Bon Jovi (Who would have thought they had more hits than You Give Love a Bad Name and Living on a Prayer?) The production and presentation is slick. KOSF will spike some lesser known titles even one hit wonders. The jocks hold no nostaligia from the 80s when they crack the mic, except for Martha Quinn, which will always be the young face of MTV. It is sadly, the best sounding station due to the decade and those formatics, comapred to most of what is coming out of the FM band in all markets these days. But a far cry from the actual decade. Granted, KOSF is better than most Classic Hits stations like WLS which is a joke (horrid jocks, horrid music, horrid production). WHTZ, WCBS, KLOS (on and on) are no longer what they were in the past, larger than life and your radio dial.
But, radio is researched to death. Radio says PPM shows people do not want chatter so you get 15 second liner card readers. But, radio competes with online streams that are non-comm. You would think, they have the advantage over all of them by being able to have an air staff, but they subdue them and radio becomes more irrelevant every day, not being able to offer anything people can get elsewhere better.
WLUP signing off was decried that it was sin, since they were bought by EMF and going religious. But, funny that WDRV stepped up, took the listeners, the slogan and now do the same thing WLUP did before they signed off.
End of the day? Radio is on the decline and I believe it is just milking what it can until they shut off the transmitters or relocate the band to community broadcasters (if they are even interested) or ethnic programming (if they are even interested too).
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