I am certain that the loyal base BIG had was because they did not like US99. At a time when US99 should have seized the opportunity, they cut back even more and watered down the product.
It is a no brainer, this is a gold based market until covid stabilizes. There is a lot of 90s and early 2K product to spike in the US99 rotation and try to entice those older numbers. Hell, go 50/50 if you have to, the younger demos have checked out. Make the check out to me when you implement the idea and it works. Even better an instant transfer, Entercoms credit is shaky these days.
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