Actually it is not. You really don't understand the system. YouTube is where people can consume free music. In turn the concert ticket prices have exploded because the physical/digital purchase platform has collapsed. You do not see YouTube sponsoring a majority of concerts. The big name stalwarts still do it, iHeart, Entercom, SXM, etc. But, it can & will change at some point in the future. Right now, it is not the case.
National TV used to be the "go to" to advertise, reach the masses. Still does, especially national sporting events on netwrok TV is one example. Not as much as it used to. One day it will not as it keeps getting fragmented. Same thing with concert sponsorships, which takes deep pockets, publicity and mass (not fragmented) audiences.
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