In a week that saw some cable networks and digital sites set viewership records, “News Nation,” the Chicago-based startup launched in September by Nexstar Media Group, barely registered. At the height of Election Night coverage Tuesday, “News Nation” delivered only 95,000 viewers from coast to coast on WGN America. Compare that to 14 million viewers for Fox News, 9.3 million for CNN and 7.5 million for MSNBC. Even WGN-Channel 9, also owned by Nexstar, outdrew “News Nation” with 241,000 viewers — and that was in the Chicago area alone
The content is stellar. They are funny but they are fair middle of the road. No opinions. But, people want continuity. 24 hours a day. No one knows you exist and the people that do, won't drop in for a few hours in a major 24 hour cycle news story. When they said they were trying to mimic CNN and go after them, I knew it was headed to be a failed effort. This election will go on for a week or more. Months possibly. You can't sign off after 3 hours. People are hooked to MSNBC or FOX, they will *not* switch elsewhere.
If you can't get it on cable, blast it OTA on your sub-carriers. It will at least get you on Xfinity in Chicago and other cable carriers in major markets. Then push the app that way. You don't, you will fail. They are heading that way. Up to them if they want to fix it before it is bleeding red so bad, they have to kill it off.
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