87.7 was being leased and if I recall it is was live almost all day. No money being made. Why do you think METV FM is jock free? You buying the bullcrap that is what their listeners want? Jocks are overhead they do not have after paying to be on the frequency.
Milwaukee is also a different market, different demographics, different level of sports enthusiasm.
Those Milwaukee stations are making money, might not be a lot but it keeps the transmitter on, pays the salaries and there is left over. Why flip formats to something that will cost you to run and might not provide a return profit? Death of radio as time rolls on.
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