Similar deal with B96.
As for WMVP’s numbers, go look at the ratings for the Sports stations in the Milwaukee book. Look in specific at WKTI (WMVP is under an LMA with WKTI’s owner) These stations have terrible ratings but they all are able to bill well. There are certain advertisers that want to align with Sports, The 25-54 Male Demo, certain teams as well as the ESPN brand.
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